Promoting healthy behaviors through high quality art

Our Philosophy

Delivering a message that resonates with people takes clarity, creativity and passion.This is especially true when the message involves changing attitudes and behaviors and delivering urgent information.That's where The InfoLab can help.

Whether it's one-time behaviors for medical and dental care, long term solutions for health education or information in public service messages for niche audiences, we believe the most effective communication inspires and encourages, as well as informs.

Successful messages not only connect; they become contagious. People can't wait to tell others.Powerful visuals and words: that's what it takes to engage and motivate your audience.
Let us show you how to put that power to work for you!

Our Mission

You have a story to tell. Our mission is simple: Create messages that tell your story, memorably and distinctively, intelligently and sympathetically.

We’ll help you connect with your audience because we get inside the heads – and hearts – of your audience. We know what moves them.

Our approach could be direct and visceral if needed. We can stir passions. We can inject humor. Or we may recommend developing a message with a more subtle, nuanced touch. In every case, our work focuses complete attention on your message and the issue you are striving to communicate.

Our goal? Bring your story to life for your audience.

What We Do

We're a team of experienced professionals with the high energy, commitment and discipline to fuse a passion for creativity with proven behavioral messaging techniques.

Posters, illustration, animation, collateral, advertising: we don't stop until we discover just the right formula for your message -- and your project and your brand.

Every item we produce is designed to be a distinctive and memorable visual and verbal experience that deeply and memorably connects with your audience.

Is it an art? Is it a science? In any case, it works. Let us show you how our techniques can work for you.

Our Team

Maria Friske

Maria Friske


An award winning graphic designer and illustrator, Maria has most recently served as VP Marketingfor a major regional distributor of healthcare products.


Amit R Agarwala


Brings over two decades of experience in the healthcare industry and six years experience managing a major dental company, with a focus on education and a company mission designed to put the customer first.

Rich Holowka

Rich Holowka


Rich brings almost two decades of healthcare marketing experience to The InfoLab. He has served numerous clients, from individual practitioner to large multinational, in copywriting, product development and marketing.

David Cowles

David Cowles


David is a nationally and internationally recognized illustrator whose style never fails to win positive attention in every medium he works.